4 Quick Steps to Effective Marketing

Profits.jpgToday, effective marketing is more about brains than it is about budget. Whether you’re a start-up or an established company, you’ve no excuse not to jump into the fray. Here are 4 quick steps to finding your marketing sweet spot:

  1. Prototype like crazy. Faster experiments mean better results.
  2. Measure, but don’t over-measure. Use your gut, too.
  3. Re-tool and correct. Adaptability is key.
  4. Repeat.

The bottom line? Just get started. Today’s pace doesn’t allow for stragglers.

Two Little Words Still Worth Using

thankyou

In this age of online engagement, these two little words have never been more important. Rather than launching campaigns, business owners now work to spark conversations with their customers.

However quickly the tools and strategies may change, these two little words will always add value. Be sure to include them in your next conversation.

by Rebecca Cochran

 

Fear of Marketing = Fear of Starting

StartLately, when I talk with business owners, I often sense a fear of getting started in today’s marketing arena. Due to the myriad of choices available today, both entrepreneurs and owners of established companies are confused and uncertain as how best to spend their limited marketing dollars.

Today, effective marketing is more about brains than it is about budget. Here are my 4 quick pointers for getting started today:

  1. Prototype like crazy. (Faster experiments = Better results)
  2. Measure, but don’t over-measure. (Remember to trust your gut.)
  3. Re-tool and correct. (Flexibility is key.)
  4. Repeat. (When one strategy starts to garner results, do more of it.)

My best advice? Have no fear — just get started.

by Rebecca Cochran