We’ve all heard the phrase, “Choose quality over quantity.” It’s often used in a consumer-oriented context, i.e., if we buy a few high-quality items (shoes, bathroom towels or furniture), those items will last longer and bring us more satisfaction than if we purchase a greater quantity of lower-quality goods. In fact, I can hear my dad’s voice, saying, “Less is more” and I still believe him.

Yet, “quality over quantity” also applies to how we work, how we play and how we practice.

On the work front, as a business owner, I definitely subscribe to the business model of “Less is more.” That is, I am happier (and more successful) working with a fewer number of clients at any given time. Rather than saying, “yes” to every client and project that comes along, I’ve learned to be selective, allowing myself the time to really get to know my clients and their needs. And, since I’m not overcommitted, I’m able to provide them a higher quality of service.

I can parlay this to my social life, as well. By choosing my friends carefully, I can pretty much assure that my leisure time is spent wisely. A few smart, interesting friends who challenge me and make me better are all I need.

As a marketing consultant, I have worked with business owners in a wide variety of industries. Typically, I encourage companies to limit their service offerings.

Whether on your website or in your sales pitch, instead of listing every single service you can possibly provide, my recommendation is to focus. Focus on a few key products or services that represent your core. Focus on the offerings that you do best and that you enjoy doing. Not only will you deliver at a higher quality, you’ll make the buying process easier for your prospects.

In today’s highly competitive world, less is definitely more.

by Rebecca Cochran