4 Quick Steps to Effective Marketing

Profits.jpgToday, effective marketing is more about brains than it is about budget. Whether you’re a start-up or an established company, you’ve no excuse not to jump into the fray. Here are 4 quick steps to finding your marketing sweet spot:

  1. Prototype like crazy. Faster experiments mean better results.
  2. Measure, but don’t over-measure. Use your gut, too.
  3. Re-tool and correct. Adaptability is key.
  4. Repeat.

The bottom line? Just get started. Today’s pace doesn’t allow for stragglers.

Breathe New Life Into Your Writing in 5 Easy Steps

Writing.jpgDo you feel your writing getting stale? Or that writing isn’t as fun as it used to be?

If so, here are 5 Simple Ways to Breathe New Life Into Your Writing:

  1. Get out of your “usual” workspace. New ideas often sprout from new environments. Deliberately mix it up by hanging out at a different coffee shop or ‘drop in’ co-working space. These days, most of us have a multitude of spots from which to choose.
  2. Write at a different time of day than you normally do. Yeah, schedules and routines are wonderful, but for creative new ideas to happen, we often need to disrupt our normal circadian rhythm.
  3. ‘Write’ using a different digital device. Just the feel of a different ‘touch’ under our fingers can allow for content to flow in a lively new way.
  4. Write first; edit later. Rather than immediately editing yourself as you write, just let the words flow. Don’t be concerned with misspellings or grammar issues — just write. Creation and editing should be two separate activities.
  5. Write with abandon. Write more than you need. Just let the words and ideas flow. It’s a wonderful feeling when you find yourself with enough content to fill multiple blog posts, instead of your intended single post.

In the spirit of full disclosure, I am practicing these tips as I write this and, I have to say, it feels a bit radical…simple, even.

by Rebecca Cochran

Quality Over Quantity

LessIsMore.jpg

We’ve all heard the phrase, “Choose quality over quantity.” It’s often used in a consumer-oriented context, i.e., if we buy a few high-quality items (shoes, bathroom towels or furniture), those items will last longer and bring us more satisfaction than if we purchase a greater quantity of lower-quality goods. In fact, I can hear my dad’s voice, saying, “Less is more” and I still believe him.

Yet, “quality over quantity” also applies to how we work, how we play and how we practice.

On the work front, as a business owner, I definitely subscribe to the business model of “Less is more.” That is, I am happier (and more successful) working with a fewer number of clients at any given time. Rather than saying, “yes” to every client and project that comes along, I’ve learned to be selective, allowing myself the time to really get to know my clients and their needs. And, since I’m not overcommitted, I’m able to provide them a higher quality of service.

I can parlay this to my social life, as well. By choosing my friends carefully, I can pretty much assure that my leisure time is spent wisely. A few smart, interesting friends who challenge me and make me better are all I need.

As a marketing consultant, I have worked with business owners in a wide variety of industries. Typically, I encourage companies to limit their service offerings.

Whether on your website or in your sales pitch, instead of listing every single service you can possibly provide, my recommendation is to focus. Focus on a few key products or services that represent your core. Focus on the offerings that you do best and that you enjoy doing. Not only will you deliver at a higher quality, you’ll make the buying process easier for your prospects.

In today’s highly competitive world, less is definitely more.

by Rebecca Cochran