Today, effective marketing is more about brains than it is about budget. Whether you’re a start-up or an established company, you’ve no excuse not to jump into the fray. Here are 4 quick steps to finding your marketing sweet spot:
Prototype like crazy. Faster experiments mean better results.
Measure, but don’t over-measure. Use your gut, too.
Re-tool and correct. Adaptability is key.
The bottom line? Just get started. Today’s pace doesn’t allow for stragglers.
Practicing isn’t just for musicians. Or ballerinas. Or Olympic athletes.
We all need to practice in order to improve. In order to learn. In order to ingrain strong habits within ourselves.
Practice enables us to do things. Even simple things like cooking. Or gardening. Or blogging. Practice also enables us to do things well.
The act of regular practice helps us to get better at innovating within our companies. Practicing innovation skills such as questioning, observing, networking, experimenting and associating, can enable us to effect change within our organizations.
Practice doesn’t have to be complicated or even time-consuming. Any of us can do it. The key to accomplishing anything is to establish a practice routine. Your routine may be weekly, semi-weekly, daily or whatever. The important thing is to carve out time on your calendar to engage in regular practice of the activities or skills that are important to you.
I think we all need to practice practicing. Or, as Aristotle so adeptly put it, “For the things we have to learn before we can do them, we learn by doing them.”