4 Quick Steps to Effective Marketing

Profits.jpgToday, effective marketing is more about brains than it is about budget. Whether you’re a start-up or an established company, you’ve no excuse not to jump into the fray. Here are 4 quick steps to finding your marketing sweet spot:

  1. Prototype like crazy. Faster experiments mean better results.
  2. Measure, but don’t over-measure. Use your gut, too.
  3. Re-tool and correct. Adaptability is key.
  4. Repeat.

The bottom line? Just get started. Today’s pace doesn’t allow for stragglers.

Start Anywhere

Start

You’ve set a goal. You’re determined to reach it. Now what?

Just start.

Not sure how to start? Don’t let that hold you back.

Start anyway.

Do I have to start at “the beginning?”

Nope, it’s okay to start anywhere.

Straight lines? What are those? Business (and life) is non-linear.

Start wherever.

Figure things out as you go. Try. Think. Ask. Prototype. Make mistakes. Learn. Course-correct. Repeat. Learn some more. Try again. Keep moving.

The single most important step is to start.

Start now.

by Rebecca Cochran

4 Quick Steps to Effective Marketing

Profits.jpgToday, effective marketing is more about brains than it is about budget. Whether you’re a start-up or an established company, you’ve no excuse not to jump into the fray. Here are 4 quick steps to finding your marketing sweet spot:

  1. Prototype like crazy. Faster experiments mean better results.
  2. Measure, but don’t over-measure. Use your gut, too.
  3. Re-tool and correct. Adaptability is key.
  4. Repeat.

The bottom line? Just get started. Today’s pace doesn’t allow for stragglers.