Life Editing

Rather than making “Resolutions” this weird New Year, I’ve decided to do some “Life Editing.” What follows is my A to Z list of items and habits I’m vowing to edit out of my life as a way to make room for more good stuff !

A      Adverbs: Because life is short, isn’t it, Ernest?

B      Babbling: Who wants to listen to all my useless small talk anyway?

C      Cheap French Wine:  Où est le point ? Taste is everything !

D      Dillydallying: Life’s too short to waste time !

E      Exaggerating: Why make circumstances seem wilder than they really are?

F      Following: Lead, instead.

G      Giving Up: Keep going, even when I think I can’t.

H      Hurrying: If I’m constantly hurrying through life, I may miss out on some of the good stuff !

I        Good Intentions: Don’t just plan, act !

J       Junk Food: No explanation needed, right?

K      Knickknacks: Curios, collectibles or clutter? Pare it down !

L       Lonely: The ‘2020 Word of the Year’, right? Learn to enjoy time alone, which is so different than being lonely.

M      Moderation: If it’s worth doing, it’s worth going all-in, right?

N      Nightclubs: Hmmm… what’re nightclubs?

O      Overthinking: Again, life’s too short.

P      Perfectionism: It doesn’t really exist, so why bother?

Q      Quitting: Success is partly about not giving up. (See ‘G’ above.)

R      Retirement: Research shows that those who continue to engage in meaningful work enjoy longer, healthier lives.

S      I’m Stumped: Can’t think of a single “S” word worth giving up. You?

T       Television: Yes, even PBS.

U      Utopian Ideas: See ‘P’ above.

V      Very: My least favorite adverb. (See ‘A’ above.)

W     Worry: Why bother? Be happy !

X      :-x: Emoticons have never been my thing !

Y       Yes: Instead, learn to say “No” at least once a week.

Z       Zoom: Need I say more ?

What would you add to this list ?

What is Marketing?

Marketing is a Process.

The process of asking lots of questions. And listening.

Conducting research. Listening some more.

Prototyping. Listening.

Measuring and prototyping some more. Listening.

And then, when something starts to work, do more of that.

Keep measuring. Keep testing. Keep listening.

Especially listening.

Because, what works today may not necessarily work tomorrow.

Don’t Forget to Listen

When was the last time you listened, really listened? Some people go through their days and never listen at all. They talk. When someone is talking to them, rather than really listening, they’re only preparing to respond.

They forget the #1 rule of listening. To listen is to be silent.

Listen. Silent.

Interesting that the two words are anagrams of one another. We can’t do the first without the second.

Talking is easy. Listening is difficult. Yet, it is only by listening that we really learn — learn what our clients’ needs are — learn to be a better friend, better spouse, better parent, better human being. And, by listening, we learn to truly appreciate the world around us.

As a musician, I’ve learned that listening makes me better at my musical craft. When I listen, really listen to my fellow musicians, on or off the stage, that’s when I really learn, really improve.

And, by truly listening, I am able to understand more about my favorite composer, J.S. Bach. Each and every time I listen to a work by Bach, I learn something new.

Don’t forget to listen.