Category Archives: Public Awareness

Collaboration in the arts

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Designing and producing a chamber music residency

In partnership with state and local arts councils, communities, educational institutions and a major corporation, this weeklong chamber music residency brought the world-renowned Ying Quartet to a culturally underserved region of North Carolina.

Events ranged from informal concerts and lecture-demonstrations, to student master classes and appearances at community and senior centers. The week was capped off by a full public recital. I enjoyed interfacing closely with the artists and their management representatives.

by Rebecca Cochran

GrandDriver

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What we all need to know about aging and driving

Collaborating with other PR professionals, we designed and implemented an education and public awareness campaign to educate Washington, DC area residents about the effects of age on driving ability and to encourage drivers to make wise choices as they grow older. We interfaced with a host of non-profit agencies including the American Association of Motor Vehicle Administrators, AARP, U.S. Administration on Aging, National Highway Traffic Safety Board and AAA. The program combined a speakers’ series, outdoor and transit advertising, website and community outreach efforts.

We created the GrandDriver name and visual identity:

GrandDriver

and key messaging used in outdoor and transit advertising:

GrandDriverVisual

DCMetroBoard

Since the initial campaign launch in Washington, DC, the program has been replicated in Virginia, Nevada, Florida and the UK.

by Rebecca Cochran