Is Gray a Color?

Color

Having just read Meghan Flaherty’s eloquent piece, Ode to Gray in the Paris Review, I’ve been thinking about color again. Flaherty makes numerous points in favor of gray. She refers to gray as “the color, rather than the sound, of silence.”

Flaherty cites numerous others’ disparate thoughts on gray. She refers to a color psychology article, stating that “grey is emotionless.” She quotes the French painter, Jean-Auguste-Dominique Ingres who said, “Better gray than garishness.” And, she shares, “Paul Klee called it the richest color, “the one that makes all the others speak.”

She also writes that, “according to Eva Heller, in her Die wahre Geschichte von allen Farben, only 1 percent of people surveyed named gray as their favorite color.” Contrast that with blue. Supposedly, half the people on earth list blue as their favorite color.

In one of my earlier posts entitled, The Lure of BlueI wrote about what draws my eye towards blue. Truth be told, nearly every article of clothing I own is blue. My office walls are blue. My automobile is blue.

Hmm…maybe I’ve been taking the easy way out all this time…

After reading Flaherty’s excellent article, I vow to seriously think through the possibility of gray being an actual color. I may even introduce a few bits of gray into my wardrobe because, after all, gray pairs so well with blue…

by Rebecca Cochran

Quality Over Quantity

LessIsMore.jpg

We’ve all heard the phrase, “Choose quality over quantity.” It’s often used in a consumer-oriented context, i.e., if we buy a few high-quality items (shoes, bathroom towels or furniture), those items will last longer and bring us more satisfaction than if we purchase a greater quantity of lower-quality goods. In fact, I can hear my dad’s voice, saying, “Less is more” and I still believe him.

Yet, “quality over quantity” also applies to how we work, how we play and how we practice.

On the work front, as a business owner, I definitely subscribe to the business model of “Less is more.” That is, I am happier (and more successful) working with a fewer number of clients at any given time. Rather than saying, “yes” to every client and project that comes along, I’ve learned to be selective, allowing myself the time to really get to know my clients and their needs. And, since I’m not overcommitted, I’m able to provide them a higher quality of service.

I can parlay this to my social life, as well. By choosing my friends carefully, I can pretty much assure that my leisure time is spent wisely. A few smart, interesting friends who challenge me and make me better are all I need.

As a marketing consultant, I have worked with business owners in a wide variety of industries. Typically, I encourage companies to limit their service offerings.

Whether on your website or in your sales pitch, instead of listing every single service you can possibly provide, my recommendation is to focus. Focus on a few key products or services that represent your core. Focus on the offerings that you do best and that you enjoy doing. Not only will you deliver at a higher quality, you’ll make the buying process easier for your prospects.

In today’s highly competitive world, less is definitely more.

by Rebecca Cochran

Write. Just Write.

writer'sblock

Ever had writer’s block? I have. (And, probably will have again — many times.) A technique I experimented with recently is this:

Write. Just write.

I sat down in a coffee shop with my tablet and just started writing, seemingly without thinking. I typed random thoughts. I pushed myself to simply move my fingers, concentrating on the process.

At first, those thoughts seemed unrelated, but within the span of five minutes or less, I realized that those thoughts were related! It was as if my “data dump” of miscellaneous thoughts, once they appeared on my screen, suddenly began to make sense to me. I was able to quickly connect my “dots of randomness” into a cohesive story.

Now, this “story” is not necessarily one that I’m ready to share here on my public blog. It’s the technique of unblocking that I feel is worth sharing.

Try it. Let me know if it works for you.

Write. Just write.

by Rebecca Cochran