Quality Over Quantity

LessIsMore.jpg

We’ve all heard the phrase, “Choose quality over quantity.” It’s often used in a consumer-oriented context, i.e., if we buy a few high-quality items (shoes, bathroom towels or furniture), those items will last longer and bring us more satisfaction than if we purchase a greater quantity of lower-quality goods. In fact, I can hear my dad’s voice, saying, “Less is more” and I still believe him.

Yet, “quality over quantity” also applies to how we work, how we play and how we practice.

On the work front, as a business owner, I definitely subscribe to the business model of “Less is more.” That is, I am happier (and more successful) working with a fewer number of clients at any given time. Rather than saying, “yes” to every client and project that comes along, I’ve learned to be selective, allowing myself the time to really get to know my clients and their needs. And, since I’m not overcommitted, I’m able to provide them a higher quality of service.

I can parlay this to my social life, as well. By choosing my friends carefully, I can pretty much assure that my leisure time is spent wisely. A few smart, interesting friends who challenge me and make me better are all I need.

As a marketing consultant, I have worked with business owners in a wide variety of industries. Typically, I encourage companies to limit their service offerings.

Whether on your website or in your sales pitch, instead of listing every single service you can possibly provide, my recommendation is to focus. Focus on a few key products or services that represent your core. Focus on the offerings that you do best and that you enjoy doing. Not only will you deliver at a higher quality, you’ll make the buying process easier for your prospects.

In today’s highly competitive world, less is definitely more.

by Rebecca Cochran

Walk. Look. Create.

footprintsI’ve been walking daily since I was a little girl. I have my father to thank for that. I relished my evening walks with him during my adolescent through teenage years. We’d set out, just the two of us, every evening after dinner, walking, sometimes talking, always observing the world around us. When we’d return, we were ready to tackle the dinner dishes and relax into the evening.

Walking is a gift. It is something most of us can do for free. Walking doesn’t require any special talents. We don’t have to buy any special clothing (although a comfortable pair of walking shoes is recommended). Most of us can simply head out our home or office door and just walk.

Walking is nature’s cure-all. No matter how I feel when I set out on a walk, I always feel better by the end. If I’m tired when I start my walk, I’m rejuvenated when I finish. If I’m feeling overwhelmed with work or personal issues when I begin a walk, I am clear-headed and focused by the end. And, of course, the long-term physical benefits of moderate-impact aerobic activities like walking are well known.

As an adult, no matter where I’ve lived – city or suburban setting, no matter the climate, I’ve always kept up my walking ritual. A daily walk, even a short one, is a must for me. I’m not one to listen to music or the news while I walk. I focus on my stride (to create a sort of natural rhythm). And I focus on my surroundings, trying to notice things that I’d miss if I were driving the same route.

I walk best alone. (Sorry, Dad.) Friends regularly invite me to join in their walking ritual, but I usually decline their offers. The benefits I derive from walking come when I’m able to think and observe in silence.

The simple act of a daily walk allows me to solve problems. I can’t tell you how many times I’ve begun a walk thinking I had a big problem to sort through, only to determine, 10 minutes in, that I’d been blowing the issue way out of proportion.

And, best of all, I regularly experience creative breakthroughs when I walk. These breakthroughs happen when I’m not even trying. The act of walking and focusing on my stride clears my head. Ideas flow naturally. Dots connect themselves.

Walk. Look. Create. It’s really that simple.

by Rebecca Cochran

ONE

When was the last time you concentrated on accomplishing ONE task in 24 hours?

Have you noticed? We humans seem to be hardwired to “multi-task.” It’s as if we’re trying to prove to ourselves that we’re invincible.

To combat this lately, I’ve been consciously practicing the strategy of focusing on ONE work-related project daily. Rather than pretending to manage a long “to-do” list every day, I’m choosing ONE main item to accomplish each day. The item might be ONE that’s truly deadline driven (most aren’t), or ONE that has lingered on my list way too long and deserves closure. No matter the reason, I’ve discovered that when I devote my energy to ONE daily goal, my “to-do” list shrinks quickly.

At the end of each workday, I select the next day’s ONE project. That makes it easy to immediately dive into that ONE project the next morning.

Of course, not every project can be completed in ONE day. I’ve learned to break larger projects into sections that can be accomplished in a single day.

And sure, I’m regularly pulled away from my ONE task, be it responding to an immediate client need or taking part in a pop-up conference call. By knowing what my ONE task is for the day, however, I’m able to easily switch back and complete it.

By giving myself “permission” to focus on ONE main project per day, I’m feeling a greater sense of accomplishment and satisfaction in my work. I’m able to commit to client deadlines more readily. Rather than allowing myself to be pulled in many different directions each and every day, my greater focus is allowing me to work more quickly. And, I think my work is better overall.

Let me know your thoughts. Does the ONE strategy work for you?

by Rebecca Cochran