Today, effective marketing is more about brains than it is about budget. Whether you’re a start-up or an established company, you’ve no excuse not to jump into the fray. Here are 4 quick steps to finding your marketing sweet spot:
- Prototype like crazy. Faster experiments mean better results.
- Measure, but don’t over-measure. Use your gut, too.
- Re-tool and correct. Adaptability is key.
The bottom line? Just get started. Today’s pace doesn’t allow for stragglers.