Tag Archives: branding

GrandDriver

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What we all need to know about aging and driving

Collaborating with other PR professionals, we designed and implemented an education and public awareness campaign to educate Washington, DC area residents about the effects of age on driving ability and to encourage drivers to make wise choices as they grow older. We interfaced with a host of non-profit agencies including the American Association of Motor Vehicle Administrators, AARP, U.S. Administration on Aging, National Highway Traffic Safety Board and AAA. The program combined a speakers’ series, outdoor and transit advertising, website and community outreach efforts.

We created the GrandDriver name and visual identity:

GrandDriver

and key messaging used in outdoor and transit advertising:

GrandDriverVisual

DCMetroBoard

Since the initial campaign launch in Washington, DC, the program has been replicated in Virginia, Nevada, Florida and the UK.

by Rebecca Cochran

Out of thin air, a tagline appears

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We were hired by Barudan, a global manufacturer of high-end embroidery machines, to create a series of trade ads for use in print and online. As we interviewed Barudan staff and customers, we began to recognize a pattern. The majority of Barudan customers had purchased their equipment after first purchasing a less expensive, less dependable brand. Time after time, we heard, “If only I had purchased a Barudan first, I would have saved myself a lot of downtime.” Barudan offers the best warranty, best training and best customer service in the industry. None of the customers we interviewed mentioned price.

RightFromtheStart

As we began to concept the trade ads, a tagline evolved: “Right from the start.”

We hadn’t been hired, initially, to develop a marketing tagline. We were simply doing our usual job of listening, observing and synthesizing. Barudan has used the tagline in its global branding ever since.

by Rebecca Cochran

What’s in a name? Lots, actually

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When challenged by a fellow musician/author/photographer to assist in naming and branding his new business entity, we jumped at the opportunity. The company offers expert-led trips to the musical capitals of Europe.

We did extensive research to determine what other tour operators were offering in this space. We had several brainstorming sessions and came up with literally hundreds of possible names for the company.

IMFAfter the name was finally chosen, we developed a marketing tagline, and then, brought everything together in a visual representation of the brand. Click here to see more.

 

by Rebecca Cochran