What we all need to know about aging and driving
Collaborating with other PR professionals, we designed and implemented an education and public awareness campaign to educate Washington, DC area residents about the effects of age on driving ability and to encourage drivers to make wise choices as they grow older. We interfaced with a host of non-profit agencies including the American Association of Motor Vehicle Administrators, AARP, U.S. Administration on Aging, National Highway Traffic Safety Board and AAA. The program combined a speakers’ series, outdoor and transit advertising, website and community outreach efforts.
We created the GrandDriver name and visual identity:
and key messaging used in outdoor and transit advertising:
Since the initial campaign launch in Washington, DC, the program has been replicated in Virginia, Nevada, Florida and the UK.
by Rebecca Cochran