What’s in a name? Lots, actually

When challenged by a fellow musician/author/photographer to assist in naming and branding his new business entity, we jumped at the opportunity. The company offers expert-led trips to the musical capitals of Europe.

We did extensive research to determine what other tour operators were offering in this space. We had several brainstorming sessions and came up with literally hundreds of possible names for the company.

IMFAfter the name was finally chosen, we developed a marketing tagline, and then, brought everything together in a visual representation of the brand. Click here to see more.


by Rebecca Cochran