Storytelling from the front

The History Channel Commemorates the WWII Leather Bomber Jacket

In partnering with The History Channel to develop a licensed chair and ottoman inspired by the ever-popular WWII leather bomber jacket, I was given access to THC’s vast photography archives. My photo research inspired me to build the marketing campaign around a “postcards from the front” concept, blending history with romance to tell the chair’s story.

THC

We used a sepia effect on the images and I had a great time penning intimate messages from imaginary flying aces to send back home to Mom, Dad, a sweetheart, etc. The set of postcards, bound together with a military dog tag chain, became the basis for point-of-purchase materials used in the furniture manufacturer’s showroom and at retail. Individual postcards doubled as actual direct mail pieces.

Print ads carried the headline, “Once They’re Gone, They’re History” to build a sense of urgency and highlight the limited edition nature of this commemorative collection.

by Rebecca Cochran