Positioning for Growth

An established pediatrics practice contacted us to assist in positioning the group for future growth. Outgrowing their physical location, they were poised to break ground on a new home for their expanding practice.

Interfacing closely with key decision-makers, we worked to update the practice identity. We then, gradually, introduced the new identity to the group’s current patient families and referring physicians, while also devising efforts to attract new patients. Transition marketing included the creation of printed referral cards, print advertising, web and email marketing, direct mail and interior and exterior signage.

NWPediatrics.SignThe new brand reflects the continual growth of the practice. Logo colors and other graphic elements have been artfully coordinated throughout the interior design of the new building.



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