Strategy is about choice. So, when the owner of Revolution Construction Services contacted us to assist in marketing his growing business, we began with a lot of questions. Questions like:
“How did you choose your company name?”
“How do you wish to be perceived by your customers?”
“Who is your ideal customer?”
“What makes you stand out from your competition?”
and many, many more.
As our work together continued, the customer, a licensed general contractor, revealed that his true wish was to focus exclusively on kitchen and bath remodeling. His choice to narrow his target audience was an important one.
In taking stock of the company’s many assets, together we determined that “Revolution” was a name worth maintaining. So, we began to develop a vocabulary list of key words and phrases that could enhance “Revolution” as well as the overall perception of the evolving company.
As a result, Revolution Fine Kitchens + Baths was born. Cochran Creative Group designed a crisp, clean “little black dress” of a logotype to appeal to his settled, sophisticated, mostly female audience.
In addition to creating various print collateral materials, we worked closely with the client’s web development team to accomplish a complete website overhaul. The new site has a crisp, clean look and feel to appeal to homeowners who value Revolution’s caring approach and attention to detail. Visit the website here.