Setting expectations

Founded near Atlanta in 1989, CBT, Inc. is a highly-successful trucking and logistics provider specializing in the transport of temperature-controlled food products. The president/founder expressed a desire to refresh her company’s visual identity and overall brand messaging as a way to continue to compete in an ever-changing, compliance-driven industry.

Cochran Creative Group first worked to understand the culture and values of this committed, service-oriented business. We then developed a glossary of key words to be used in sales materials, both in print and online. These efforts evolved into a polished brand promise, visual identity and marketing tagline. We then incorporated these new elements into the design of a trifold pocket folder to introduce CBT to potential new customers.