Maintaining Focus

Red Oak Brewery is one of North Carolina’s oldest craft breweries. Over the years, the company has learned the importance of focus. As the brewery has evolved, it has concentrated on its two flagship beers, Red Oak Bavarian Amber Lager and Hummin’ Bird Helles Golden Munich Lager. These are self-distributed in bottles and on draft. A rotating seasonal brew is also typically available on draft. Red Oak prides itself on producing fresh, pure Bavarian-style lagers using only the very best ingredients.

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The Red Oak Brewery website had grown out of control over the years and no longer reflected the company’s focused business model. Cochran Creative Group accomplished a total website overhaul featuring simple navigation and only the most asked-for content.

A key feature of the new site is the Beer Finder. This location-based tool allows consumers to easily search for a retail store, pub or restaurant (anywhere in North Carolina) that sells or serves Red Oak beers. The Brew Finder was an instant hit with Red Oak fans. An added bonus is that it has also cut down on the vast number of phone inquiries coming into the Red Oak Brewery corporate office.

And, most importantly, the new site mirrors the company’s focused production and distribution approach. Visit the new site here.